![]() Under Florida law a service mark is defined as any word, name, symbol, or device, or any combination thereof, used by a person to identify and distinguish the services of such person, including a unique service, from the services of others, and to indicate the source of the services, even if that source is unknown. In practical application arguably the trademark is more commonly recognized but if your business provides a service it can use either the SM or TM marks once approved and registered with the State. So this is something to bear in mind when you consider applying for a trademark for your business logo or name.īasically a service mark is designed to protect a service your business performs and a trademark protects a product your business sells. Without disclaiming an interest to those components the trademark application would fail. ![]() But the trademarked logo is the combination of those two components because a business cannot trademark a courthouse or the letter "e" by themselves. That electronic "e" represents that the Firm is all digital and leverages technology to provide a more efficient service particularly in the area of electronic discovery. One trick to properly completing the form is to disclaim any trademark to common terms or symbols.įor example the logo of the Law Office of David Steinfeld consists of a courthouse and the letter "e" with computer code embedded in it. The current cost is $87.50 per class and the registration is good for five years. ![]() The form explains how to properly complete the registration. Registering a trademark in Florida is a relatively simple process using the form provided on the Sunbiz website.
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